Packaging design for non-alcoholic beverage offerings
My experience designing the landing page and packaging to give Mixed Up Drink Co’s new line of non-alcoholic offerings the shelf appeal to stand out in a saturated market
Mixed Up Drinks Co. is a well-established brand in the alcoholic drinks industry but saw a gap in the market and will be releasing a range of non-alcoholic offerings for people who like the taste of a cocktail but want to keep a clear head. This inclusive move is in line with their tagline of “Good Times, Great People, Better Together.”
Project Deliverables
Packaging
Advertising
Landing Page
Copywriting
Brand Development
Project Context
Year: 2024
Client: Mixed Up Drinks Co.
Industry: Food & Beverage
My Role
Graphic Designer
Web/UX Designer
Packaging Designer
Copywritwe
Design Problem
Imagine you are a shopper wanting to keep a clear head for the evening, but you don’t want be left out with your friends who are drinking alcohol. What sets your options apart and grabs your eye? The packaging, the flavors. That’s where Mixed Up Drinks Co. really needed to shine.
The Designs
